Speed. Performance. Optimization. Don’t just survive, THRIVE.

Google announced of upcoming changes to include page experience signals. Due to Covid, they delayed the full launch and are rolling it out in segments over 2021. Rather than paraphrasing them, here it is right from the horse’s mouth:

As previously announced, the page experience update will consider several page experience signals, including the three Core Web Vitals metrics: LCP, FID, and CLS (as well as Chrome’s recent fix to CLS). In addition, the Top Stories carousel feature on Google Search will be updated to include all news content, as long as it meets the Google News policies. This means that using the AMP format is no longer required and that any page, irrespective of its Core Web Vitals score or page experience status, will be eligible to appear in the Top Stories carousel.

Get in touch

What I do

TLDR:
I guarantee STRAIGHT A’s (GET GREEN!) from Google’s Lighthouse Performance tests or your money back, no questions asked.

I optimize your site to meet Google’s new standards.

If possible, I will do that by any number of tactics (requires an assessment) that range from editing site settings, removing unneccessary bloat and in some cases, you might need a new host and I will migrate your site and set it up for optimal performance.

If needed, if your site is performing extremely low, I will redesign it with clean, modern code up to date with Google’s best practices.

My services

Page Experience. Many designers get caught up in the look and if you’re lucky, they actually focus on the messages too. But one thing they almost always disregard is page performance. It matters. And it is going to affect your ranking. I fill that gap, one way or another. Let’s talk.

Web copy. Sometimes you look good, then you speak, and people leave. Don’t let your site’s messaging turn visitors off, and away. I can work with you, or for you, to raise the energy and increase connectivity between you and your visitors.

Advertising. Campaigns small and large. But mostly, in charge.

Identity. Startup? Established? Seeking a new audience? Whatever stage you are at, I can create or re-create the identity of your business. This includes things like your logo, core messaging and style guides. This is often what many people this “Branding” is… Branding is what other people think about your business when they see your logo, hear your name, think about a product or service. Branding is not your logo. It’s not your ad. It’s not tangible. And it takes time.

Social media. I provide feedback on your current status and guidance for your future.

Clients

  • magicJack
  • Disney
  • Six Flags
  • Universal Studios
  • NFL Player’s Association
  • Rainforest Cafe
  • WNBA
  • Burger King
  • STO Corp
  • Palm Beach Cultural Council

Testimonials

“Neil is my creative genius. Five feet away for nine years and irreplaceable.”

Dan Borislow
Inventor + Founder // magicJack, Tel-Save (AOL Long Distance)

“Neil delivers. He maintains an excellent “whatever it takes” work ethic to ensure deadlines are met and goals are exceeded. His depth of knowledge, agency, and client experience is a proven asset, I was fortunate to watch him work in a multi-channel, high-pressure environment and launch a product from zero to over $100 million in a few years.”

Andrew Borislow,
Growth Hacker | Ideator | Performance Marketer | Marketer

“Talented, Creative and Resourceful! Neil is an amazing asset to my team!”

John Driskell Hopkins
Zac Brown Band Atlanta, GA

“Years ago I contracted Neil White as Creative Director for my agency, Towntek Inc. His creative output and impeccable attention to details improved every aspect of our design, marketing, and branding campaigns. His animated promotional Flash movies were innovative and are still revered a decade later. He also guided my in-house designers (novice and skilled) to new levels of thinking and output and made time-saving and organizational improvements in day to day operations such as re-imagining our client intake/job forms, file storing and naming conventions.

Earlier this year, I contracted Neil for consulting on print, branding and WordPress needs for some of our non-profit organizations. His feedback and work instantly reminded of what a skilled eye and a genius mind bring to the table – a higher level of creativity and problem solving, rather than just ticking a checkbox off on a creative requirement sheet.

Neil, I will always admire your work, your flow and your ability to create the beat on the canvas that others will follow every time you create. Thank you.”

Donna Weinberger
CEO at Inspire Recovery, West Palm Beach, FL